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Cheaper E-Books Strengthen The Case For The Amazon Kindle

The Kindle e-book reader has been enormously successful for Amazon. It was initially launched in November of 2007 – but it wasn’t until the launch of the Kindle 2, in February 2009, that e-book readers began to take off. Amazon followed up with the release of the large format Kindle DX in June of 2009, and the e-book reader market began to grow very rapidly indeed.

The Kindle rapidly became Amazon’s number 1 selling product. Over the Christmas period of 2009 it became Amazon’s “most gifted” product ever. As a result of the growth in the e-book reader market, many other manufacturers launched or updated e-book readers of their own. The higher level of competition produced a downward trend in prices and gave potential buyers additional options – both of these are good things of course.

With increased choice available, potential e-book reader customers need comparisons of the different options on offer. It’s possible to find many reviews on the internet which compare the Kindle with Sony’s Daily Edition reader, Barnes and Noble’s Nook reader with the iPad etc. However, comparing e-book readers in terms of the hardware alone would be missing the point of the whole e-book reader experience. In general, as with any piece of personal electronic equipment, the most recently released model will probably have a few bells and whistles which are lacking in the older models. Factors such as usability, legibility of the display, the number of books available, the price of books, the ease of purchasing books etc. all need to be taken into account.

Although some of these factors are subjective and may be a matter of personal taste, others may be analysed objectively and included in the decision-making process when choosing which e-book reader to buy. When it comes to the number of books available, the Amazon Kindle has a distinct advantage. There are over 420,000 titles on Amazon’s website at the moment, and that number is growing every day.

A recent study by the New York Times looked at the cost of ten books – the NYT’s nominated ten best books of 2009, five fiction and five non-fiction titles – on three different e-book readers, the Kindle, the Nook and the Sony reader. The ten Kindle books cost a total of $ 136.87 – an average of $ 13.69 per title. The same ten books bought from Sony’s store produced an average price of $ 15.26 and Barnes and Noble worked out at a staggering average price per book of $ 19.29.

So, based upon these figures, if you read a book a week you would be almost $ 300 a year better off buying a Kindle than a Nook. That would effectively mean that your Kindle reader would pay for itself, and then some, in less than 12 months. There are a lot of discussions going on between the major publishing houses and the e-book retailers right now, so e-book prices may well be subject to change in future. However, it seems clear that anyone considering buying an e-book reader would be well advised to take both the availability of books and their pricing into consideration before making a final decision.

Get more information on the Amazon Kindle – and have a look at the wide range of Kindle accessories available to help you both protect and personalise your reader.


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This entry was posted on Sunday, March 14th, 2010 at 5:02 pm and is filed under cell phone gadgets. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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